As we approach the end of our fiscal year we are gathering and recording in-kind donations received over the past year – donated services rather than (or in addition to) donated cash. While this is something our accountant insists on, it’s also a good gauge of support for our cause beyond hard cash.
One of our major (and longest standing) media partners, Comcast Cable, has for the past three years donated approximately $100,000 each year in television placements for our public service announcements (otherwise known as commercials). Imagine our surprise today when we learned that for our 2008-09 fiscal year that amount had grown to an astonishing $230,000! Wow!
We are so fortunate to have a partner like Comcast. Over the past few years their support has not only raised our profile – tremendously – their donated PSAs have fueled volunteer recruitment, funding opportunities and encouraged more and more people to get involved in their communities.
Something to consider the next time you’re paying your cable bill.
